Dubai: Midcom Group, a diversified conglomerate headquartered in the UAE, has launched a new range of mobile phones designed in the UAE specifically for Africa and Middle East markets. FERO, the new mobile brand, offers 16 models, from entry-level feature phones through to sophisticated premium smartphones targeting the top end of the market. Midcom is a diversified business group operating across 17 countries in Africa, Middle East and Asia in a variety of industries including telecommunications, consumer electronics, dairy, education, commercial and residential real estate and Forex. Its extensive experience as a distributor in the telecom sector and comprehensive understanding of African markets prompted the management team to design, produce and distribute its own line of mobile phones.