Mall of the Emirates most popular mall in Dubai during DSF 2016

Zara was the most popular store during the month-long shopping festival

Gulf News

Dubai: Mobile app MallMate has published usage data on top trending shopping experiences during the Dubai Shopping Festival (DSF), which wrapped up on Monday, indicating that Mall of the Emirates was the most popular shopping mall in Dubai during the festival.

The app covers over 50 malls in the UAE and over 200 malls globally. It allows users to search and find any store across any mall in their city.

Mall of the Emirates was followed by The Dubai Mall as one of the most popular malls in Dubai during the shopping festival, as well as Mirdif City Centre, Deira City Centre and Dubai Outlet Mall, according to a statement on Monday.

January 2 and 6, meanwhile, were the most popular shopping days during DSF, as shoppers looked to get their hands on deals while items and sizes were still in stock. Overall shopper engagement was strongest in the first two weeks of the month, while the third week was the slowest.

“We have been keeping a close eye on consumer shopping trends since our soft launch in November 2015 and the 130% observed increase in shopper activity during the shopping festival has in turn been an accelerant for MallMate to expand its reach and usage with a wider audience,” stated Jaideep Dhanoa, chief executive of MallMate.

The app’s “Love List” tool allowed users to share personal recommendations of stores and deals when they visited a mall. Zara was the most popular store, followed by H&M, adidas, Victoria’s Secret, Nike, Forever 21, Bath & Body Works and Sephora.

The app was launched in Sharjah and Al Ain on Tuesday, bringing its global coverage to eight cities, including Dubai, Abu Dhabi, Sharjah, Al Ain, Singapore, Hong Kong, Bengaluru and New Delhi.

Over the last month, Yas Mall was the most popular mall in Abu Dhabi, followed by Al Wahda Mall, Abu Dhabi Mall, Marina Mall and Dalma Mall.