Dubai: Forsa, an investment company for women, has said it would focus its investments on companies that have the potential of becoming blue chip stock.
"We are trying to invest to fully capitalise on the potential of the companies," said Mahasti Dadressan, the new chief executive officer of the company.
The new company exclusively for women investors and entrepreneurs in the Middle East and North Africa, is a member of Dubai World, the holding company that manages and supervises the portfolio of businesses and projects for Dubai Government.
The investments are poured into multiple sectors that include real estate, consumer, education, healthcare and infrastructure. Within the first six months, Forsa raised a fund of Dh250 million equity capital.
Previously, Dadressan worked with the Olayan Group as vice-president, executive assistant and advisor to the chief executive officer, and head of investments.
She began her career as a chartered accountant with PricewaterhouseCoopers (PwC) in 1994. She has work with KPMG where she made equity partner and later joined the World Economic Forum, a non-government, non-profit think-tank based in Geneva as a senior advisor to the chairman.
She is an economics and finance graduate of The London School of Econ-omics and Political Science, and holds an MBA from the London Business School as well as a post-graduate diploma in Middle East in Global Politics from the LSE.
She is also a Chartered Accountant and Fellow of the Institute of Accountants in England and Wales.