Abu Dhabi: First Abu Dhabi Bank (FAB), the UAE’s largest bank, has confirmed that the next phase of its brand roll-out will be launched during the second half of this year.
During the coming months, the bank will start to install new FAB signage across First Gulf Bank (FGB) and National Bank of Abu Dhabi (NBAD) branches, whilst digital touch-points and communication materials continue to be rebranded, the bank said in a statement on Sunday.
First Abu Dhabi Bank was created from the merger of National Bank of Abu Dhabi and First Gulf Bank in April.
“Whilst we prepare to launch the next phase of our brand roll-out and continue to visually bring our new brand identity to life, we view this as a very exciting time which represents the transformational new chapter that is unfolding for the bank and for our stakeholders, as we grow stronger, together,” Abdul Hamid Saeed, group chief executive officer of FAB, said in a statement.
The bank unveiled a new brand identity earlier this year in May, which includes the new FAB logo and brand platform, ‘Grow Stronger’.
FAB, with a total assets of Dh625 billion, last month reported a net profit of Dh5.49 billion for the first half of 2017, marking a 4 per cent increase year-on-year. The results were the first the bank reported since it was created through the merger of the NBAD and FGB.
The bank last month provided an update on the integration post the merger, saying it has completed the organisational structure across group. FAB also said it has achieved good progress towards consolidating businesses and integrating technology systems.
