Dubai: When it comes to serving their clients, it looks like banks in the UAE are generally no longer falling short of expectations.
Findings of a new research indicate that, by and large, residents in the UAE are satisfied with the financial institutions they choose to entrust their savings with.
A comparison site has recently polled 3,500 people living in the UAE to find out which banks and financial products are mostly preferred in the country today.
The vast majority of the respondents, 80 per cent, said they would recommend their bank to their friends, family or relatives.
A huge portion, 77 per cent, said they would recommend their primary credit card to others, while only 12 per cent appear to be unsatisfied, saying that they would not advise anyone to bank with their provider.
Jon Richards, CEO of yallacompare, said their findings indicate that there is now a high level of bank satisfaction among UAE residents.
“The results to this survey show that, for the vast majority of people in the UAE, banks are doing a good job,” said Richards.
“With most banks offering much more mature web- and mobile-based banking services, as well as improving their general levels of customer service, it would appear that UAE banks are keeping the majority of their customers happy.”
In a separate study by Souqalmal, it was found that overall bank satisfaction levels in the UAE have been on the rise, with the index going up to 34 per cent in 2016, from 27 per cent in 2014 and 15 per cent in 2013.
But there are still certain areas that banks may need to work on, such as the quality of branch service, clarity of product details from call centre, complaint resolution and reliability of sales agents.
“The need of the hour seems to be a seamless experience across all channels and customer touchpoints – branches, ATMs, call centres, online banking and mobile banking,” Ambareen Musa, founder and CEO of Souqalmal.com, said last year.
