Dubai: Al Reem, a specialised branch of Emirates Islamic Bank designed to cater to the banking and financial needs of women, was inaugurated in Jumeirah on Tuesday.
The bank was opened by Princess Haya Bint Al Hussain, wife of His Highness Shaikh Mohammad Bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai.
The new branch becomes Emirates Islamic Bank's 25th branch in the UAE.
"Catering to the individual needs of our customers has always been a core feature of our business model," said Faisal Aqil, general manager of retail banking at Emirates Islamic Bank.
"We understand and value the role of women in today's society and have carefully tailored services and special offers to provide them with all they need to fulfil their personal dreams and ambitions," he said.
The launch of the new branch comes amid an increased demand for exclusive banking services for ladies.
The new branch, besides providing day-to-day banking requirements, also offers clients custom-made products and services.
Exclusive lounges and service areas, special discounts on bank products, exclusive retail outlet discounts, special travel packages and invitations to "ladies-only" social events among other features are aimed at providing a better banking experience.