Dubai: Emirates NBD has partnered with real time information network Twitter, to be the first bank in the region to offer customer support features through its account.
Twitter’s customer support features will enable Emirates NBD enhance its existing suite of customer service channels and offer the bank’s customers easy access to support online, within shorter time-frames.
Emirates NBD customers will be informed of the new support channel when people search online for the bank or mention @EmiratesNBD in a Tweet. The bank’s Twitter profile will also display a prominent button to inform customers on the option to start a Direct Message for private support. Additionally, Emirates NBD’s Twitter profile will display hours of availability on its profile to help set customers’ expectations for when the bank is likely to reply.
“In a growing trend, more and more customers find it easier to post their queries online, particularly via Twitter. As a customer-centric bank with a significant social media following, our investment in these new generation tools will further our customer experience proposition and allow us to engage with our customers through an easy and efficient channel,” said Vikram Krishna, Head of Group Marketing and Customer Experience at Emirates NBD.
Emirates NBD has nearly 80,000 followers on Twitter with numbers growing as the bank continues to enhance its customer engagement tools. The partnership with Twitter is part of the bank’s ongoing efforts to offer a superior customer experience via all banking channels.
