Dubai: UK's popular bargain basement brand Poundstretcher is coming to Dubai. It will open in the almost completed Madina Mall in Al Ghusais some time in the next fortnight.
Shoppers will be spending dirhams to buy heavily discounted household items and consumer goods, but the store will still be called Poundstretcher. The company will also retain its famous motto, ‘every penny counts', on its signs. The Dubai store will be Poundstretcher's first overseas outlet. "There is a gap in the market for discount retailers out there. We think we can make money," Poundstretcher's Middle East and Africa manager Cliff Lomberg said, hinting at four more stores across the UAE.
Last year saw Poundstretcher made its first profit in six years, posting a Dh8.1 million profit.
