Dubai: Dubai Events and Promotions Establishment (DEPE) said it has launched a creative marketing and advertising campaign for the Dubai Shopping Festival 2011, a month before the festival is due to begin on January 20.
The festivities will be held for 32 days to February 20.
DEPE, an agency under the Dubai Department of Economic Development and the organiser of the event, has outlined a marketing plan targeting regional and international markets.
DEPE said in a statement that Dubai Shopping Festival 2011 would enhance the theme of "One World. One Family. One Festival" through an extensive calendar of events focusing on the main attributes of the event: shopping, winning, and festivities, thereby transforming Dubai into a world that brings together families of many nationalities for one celebration.
Connection
This year's campaign, "Make the Celebrations Yours", reflects the connection between the festival's entertainment and celebratory activities. Visitors can look forward to enjoying their time with their families in Dubai during the festival which is known to be the longest such global event in the world.
The festival attracts large numbers of visitors and tourists from the UAE and abroad.
The campaign extends an invitation to multinational visitors and residents to participate in the festival and fully enjoy Dubai's exquisite tourist attractions, entertainment facilities, premium hotels and an unparalleled infrastructure.
Since its inception in 1996, the DSF has been seeking to promote Dubai as a leading global tourist and business destination, in line with the ambitious vision of His Highness Shaikh Mohammad Bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai.
Emirates, hotels plan free night offer
Emirates has teamed up with beach and city hotels to offer a free night's stay during the Dubai Shopping Festival.
Travellers who book a four-night stay will receive one free night.
Launched in 1996, the month-long Dubai Shopping Festival attracts visitors from around the world and has been supported by Emirates since its inception. Russell Sheldon, Senior Vice President Network Passenger Sales Development, Emirates, said, "Tourists can find every major brand in the world in Dubai, which has approximately 14 million square feet of shopping space in its malls, including the Dubai Mall.
