Nahyan opens Jashanmal's new concept store in Abu Dhabi Mall
Space is designed to make shopping experience easier for customers
Dubai: Shaikh Nahyan Bin Mubarak Al Nahyan, UAE Minister of Higher Education and Scientific Research, on Tuesday opened Jashanmal's new look department store in the Abu Dhabi Mall at a gala ceremony.
"Jashanmal and Abu Dhabi mall go back a long way," said Mohan Jashanmal, Regional Manager, said. "We first opened our department store in this mall in 2001. The years have been kind to us. We've built some lasting relationships with many of our customers".
The New Concept store marks a milestone in innovation for retail stores. It is styled to highlight all the brands so it's easier for customers to navigate the store when looking for their favourite brands. While the total space remains unchanged, the store has had a complete makeover.
The result is a store that is extremely user friendly while exuding a luxurious ambience. The positioning of the various brands Jashanmal is famous for and the display of the collections is well planned to make the shopping experience pleasurable and easy from the moment the customer walks into the store.
Tastes and needs
Peter McElwaine, Jashanmal Group President and CEO said: "The tastes of our customers continuously change, but whenever they are looking for something special — Jashanmal is always the place to visit. Our new concept store underlines our understanding of the customer needs. The store reflects the values and aspirations of our customers."
"Today's consumers are migrating to brands that have a higher ethic and purpose. They are constantly connected, looking for instant gratification and have a shorter attention span — we have tailored our new concept store to provide a shopping experience to meet their expectations," Jashanmal Group CEO Retail Rajiv Suri said.
Shoppers in Abu Dhabi have a very sophisticated taste and the Jashanmal New Concept store will cater to all their needs by providing a store with a luxurious ambience that will appeal to their sense of style.
"Jashanmal Department Stores have been delivering quality service and products to the region for the last 90 years. We have created, after much research, a store concept that will cater to the needs of today's customer. This is an evolutionary step to make our store more friendly, modern and easy to shop in. In time we shall roll out this new concept across our chain of Jashanmal Stores in the region," added Tony Jashanmal, Group Executive Director.
