Business | Retail

Gitex: Buy a TV and get a BMW car absolutely free

22 cars up for grabs by Sharaf DG, Hisense and BMW joint activity

  • By Naushad K Cherrayil, Staff Reporter
  • Published: 19:17 October 6, 2013
  • Gulf News

  • Image Credit: Pankaj Sharma/Gulf News
  • Hisense 84 inch Ultra HD TV on display at Sharaf DG stand at Gitex Shopper being held at Dubai World Trade Centre Exhibition halls.

Dubai: Are you looking to buy a car? Don’t worry. Buy a Hisense 84-inch ultra high-definition (4K) smart TV from Sharaf DG for Dh129,999 and get a BMW 316i 2014 model absolutely free with no strings attached. This is the biggest Gitex offer ever.

“So far we have got 11 confirmed orders as of Sunday afternoon and the customers can pick up the cars from the dealer AGMC,” Nilesh Khalkho, CEO of Sharaf DG, told Gulf News.

He said all the three companies – Hisense, Sharaf DG and BMW – have invested in this offer.

“We have 22 cars and 25 TVs for ready delivery. In case the demand goes beyond that, then all the three partners have to sit and discuss how the logistics can be done because the cars have to be imported. If it exceeds then the customer will have to wait until December to get the car,” Khalkho said. He added the TV is not off the shelf manufacturing and it is limited, and that it is not a mass produced item.

According to Terry Wang, general manager of Hisense Middle East, the activity is part of the company’s marketing strategy. “We will not make any money out of this activity and just wanted to contribute to Gitex growth,” he said.

Comments (8)

  1. Added 17:04 October 7, 2013

    Yesterday came to know that 4 TV is already been sold.

    Sony, Dubai, United Arab Emirates

  2. Added 15:41 October 7, 2013

    The offer is more like "Buy a BMW and get a TV free".

    Sapna, Dubai, United Arab Emirates

  3. Added 14:46 October 7, 2013

    Basically the BMW is around 132k aed.. I think you are buying the car with the free TV 84'..lol but still its a Great deal.

    Apol-Will, Dubai, United Arab Emirates

  4. Added 12:57 October 7, 2013

    YES; IT IS TRUE BECAUSE IN DUBAI THERE IS NEVER CHEAT IN NEWSPAPER. I TRUST ON DUBAI GOVERMENT AND THERE ALL NEWS PAPER AND I TRUST ON DUBAI ALSO.

    ADIL KHAN, AJMAN, United Arab Emirates

  5. Added 10:00 October 7, 2013

    This is a killer cross promotion...killer of the image of BMW.

    Klaus, Dubai, United Arab Emirates

  6. Added 09:52 October 7, 2013

    Hi Guys...do you think is this possible???? Need some expert comments!!

    Gautam Mehra, Dubai, United Arab Emirates

  7. Added 09:50 October 7, 2013

    So its effectively buying a AED 130,000 worth BMW 3series and getting a 4k smart tv free..... Good move BMW, good move indeed

    atif, Dubai, United Arab Emirates

  8. Added 09:42 October 7, 2013

    I love the fact that the TV is showing a bollywood movie :) Funny on so many levels!

    Samer, Athens, Greece

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