Abu Dhabi: Electronics retailer, Emax, said on Tuesday its sales at the 2014 edition of Abu Dhabi Electronics Shopper (ADES) soared by 40 per cent compared to ADES 2013.
The growth was seen across various product categories, namely the latest versions of smartphones, tablets, laptops, and panels, Emax stated.
“What’s happening is that the event is catching on and becoming more popular. ADES has once again demonstrated that it is a key leverage of the electronics retail industry in Abu Dhabi and a necessary platform for the industry’s future”, said Neelesh Bhatnagar, CEO at Emax.
Stand size doubled
He added that the growth in sales was no surprise given the size of the exhibition this year, and that Emax doubled the size of its stand to help accommodate higher retail footfall and increased sales.
In a statement released by Emax, the retailer said the increased sales were also an indication of the growing importance of ADES and the electronics retail industry in Abu Dhabi.
As for the outlook for next year’s edition of ADES, Bhatnagar projected 50 to 60 per cent growth in sales.
“Abu Dhabi has a good purchasing power [so] an event like this is important for [the emirate]. The scale of the event has increased this year, and everybody is expecting the event to become even bigger in the next few years,” Bhatnagar told Gulf News.
The four-day ADES concluded on Saturday at the Abu Dhabi National Exhibition Centre (Adnec), and saw participation from around 40 of the biggest electronics brands and retailers that offered various discounts and bundle offers to consumers.
