Dubai: Dubai Shopping Malls Group (DSMG) will give away ten brand new 2012 model BMW 3-series during the Dubai Summer Surprises (DSS) festival.
This year, Dubai celebrates the 14th edition of DSS.
In Focus: Dubai Summer Surprises 2011
Set to begin Wednesday, the 10-week citywide promotion runs concurrently across 14 participating malls in Dubai, turning every Thursday into a lucky one for the weekly winner. The last draw of the promotion will be held on August 31 to coincide with the last day of the Ramadan-in-Dubai festival, ahead of Eid Al Fitr.
"DSMG is always on the lookout to offer customers exciting promotions during the Dubai Summer Surprises, as this is in keeping with our mandate to re-energise the mall industry in Dubai and promote shopping and retail trade, especially during the summer months," said Majid Al Ghurair, Chairman, DSMG.
"This year, we are pleased to launch the BMW promotion that fully complements the action-packed five weeks of DSS. With the fasting month of Ramadan following immediately after DSS, we are delighted to extend the promotion to August," he added.
Shoppers spending a total of Dh200 at any of the 14 participating malls will be eligible to participate in the promotion, through exchanging the purchase receipts for a raffle coupon. A total of 10 weekly draws will be held through July and August this summer, with the first one set to take place on June 30 while the final draw will be held on August 31.
Each weekly draw will be held from among the coupons entered during that week. Coupons entered during one week will not get carried forward to the next.
Trade hub
Laila Suhail, Chief Executive Officer of Dubai Events and Promotions Establishment, said: "Dubai has capitalised on its traditional role as the trade hub of the region to position itself as the shopping capital of the Middle East, home to some of the finest shopping destinations.
Families staying back during the long summer holidays eagerly look forward to the fun-filled activities of DSS. We are delighted that DSMG has decided to extend its exciting DSS promotions through Ramadan-in-Dubai, as this will offer our residents more chances to win."
Famous journey
During DSS, the participating DSMG malls will adopt the theme of Jules Verne's famous 19th century classic novel: Around The World in 80 Days, with each weekly draw being held in a different country to commemorate Phileas Fogg's famous journey.
Some of the destinations on the itinerary include London, New York, Spain, Arabia, India and China. Participating malls will be transformed into the country visited during that week, with iconic scenes, background stage sets and representative figures.
DSMG's 2012 model BMW 3-series promotion will be available across 14 leading shopping malls in the city including Al Bustan Centre, Al Ghurair City, Al Manal Centre, Al Mulla Plaza, Arabian Centre, BurJuman Centre, Century Mall, Hamrain Centre, Ibn Batuta, Lamcy Plaza, Mazaya Centre, Oasis Centre, Palm Strip and Reef Mall.
