Dubai: Meraas, a Dubai-based development company, announced on Tuesday the launch of an ‘Outlet Village’ that will take shape over 20,000 sq metre area.

Unlike traditional outlet malls, the Outlet Village will retail high-end luxury brands at discounted prices.

The announcements follows Meraas’ successful showcase of two new developments at Cityscape Global 2012 — ‘The Beach’ and ‘Island 2’. The Beach is a retail, food and beverage and entertainment destination that will take shape at the Jumeirah Beach Residence (JBR) between the beachfront and existing promenade.

Construction of the ‘Outlet Village’ is scheduled to begin in 2013, with the large format destination set to host a total of 160 top-tier outlet stores. Phase-one of the development will feature 100 high-end brands, while Phase-two will consist of 60 additional outlet stores. With Dubai’s tourism industry marking exponential growth, the ‘Outlet Village’ is envisioned to emerge as an iconic and a must-visit destination for visitors and residents alike.

The project’s concept of the ‘Outlet Village’ takes inspiration from a European village.

Located at the intersection of Al Khail and Um Suqeim road, ‘Outlet Village’ will offer hassle-free access from across Dubai and the neighbouring emirates.