Dubai: A villa in Victory Heights listed for Dh14 million has been sold, setting a new record for that high-end cluster, according to an estate agency.

The 14,789 square feet property features six bedrooms, each featuring luxury designer bathrooms. There are two spacious living areas — the formal library and the other setting a more relaxed ambience.

There were 40 villas transacted this year at Victory Heights, with an average price of Dh4.1 million. The plot sizes range from 2,147 to 12,049 square feet.

“Location and easy access to all of Dubai where contributing factors in what ultimately was a property record for an A1 on the golf course in Morella in the popular development,” said Luke Jones, Luxury Sales Director at Luxhabitat.

Among the marketing initiatives used to sell the villa was a unique open house iftar, where the successful offer resulted in the new owner walking away with a BMW as well. “They [Luxhabitat] were very innovative with their marketing initiatives and attention to detail,” said the previous owner.