Manama: A residential project meeting the needs of the mid-market segment of society has been launched in Bahrain for both locals and expatriates.

“The 28- and 29-storey Juffair Heights twin-towers will offer spacious and affordable family accommodation in the country’s upmarket Juffair area to the significant ‘medium-end’ population,” Shabeer Dadabhai, the managing director of Dadabhai Development and Properties Management Company, said on Sunday as the launch was announced.

“The construction of the towers is underway and the apartments will be ready for occupation by the third quarter of 2016. The freehold towers have been designed keeping in mind the requirements of this segment end of population, particularly families,” he told the media.

The project will consist of 376 one- and two-bedroom units with the flexibility of combining and converting them into large three- and four-bedroom units with all modern amenities and facilities.

“Juffair Heights will offer a wholesome lifestyle accommodation to families with all facilities and amenities,” he said.

Facilities included are large pools for adults and children, large gymnasiums for women and men, indoor and outdoor play areas for children, recreation rooms, in-house theatres, jogging and cycling tracks at the podium level, luxurious landscaped areas with pergolas and walking bridges, virtual reality golf and luxurious double height reception areas.

Four levels of parking is one of the significant features of the 55,362 square feet development.

“Juffair is an excellent location with several projects coming up in the area,”

Project sales consultants Pegasus Real Estate Managing Director Aziz Mithaiwala said, “The pricing of the apartments has been kept affordable starting at BD50,000 for a one-bedroom (86.6 square meters) unit to BD65,000 (112.17 square meters) for a two-bedroom unit. There is sufficient demand for such accommodation and we hope to fulfil that for a large segment,” he said.

Juffair Heights is a self-contained development for families, which will have all modern infrastructures in a friendly, safe and futuristic environment, he added.

“The competitive pricing structure with affordable annual maintenance will also ensure Juffair Heights is an ideal investment offering healthy returns.

“With the spacious sizes of the apartments, pricing has been kept extremely competitive based on the requirements of such segments of the population, which is looking for affordable family accommodation,” he said.

Bookings for the apartments are open from today and with the sample apartments ready, buyers are able to view the actual space and quality of the finishing before they make their purchase decision.

“We are very enthusiastic about this project since it is the first in Bahrain meeting the needs of the mid market segment of society, without any compromise on one’s lifestyle.”

Pegasus has earlier been involved in the successful marketing of the Abraaj Al Lulu triple towers in Manama, Juffair Skyview in Juffair and the commercial Platinum Tower in Seef.