Abu Dhabi: Bloom Properties, the Abu Dhabi-based developer, announced a mixed-use project in Dubai’s Jumeirah Village Circle marking the company’s foray into mid-market housing in Dubai.

The project, Bloom Heights, will comprise 686 residential units ranging from studios, one-, two-, and three-bedroom flats at prices starting from Dh360,000. It is scheduled for completion in early 2019.

The developer said Bloom Heights will offer estimated rental yields up to 11 per cent, and aims to meet growing demand for mid-market accommodation.