Business | Markets
Tetra Pak targets global expansion
Tetra Pak's biggest market is China, which imports enormous amounts of Tetra Pak. We are also present in 176 countries such as Italy, Spain, Germany, Russia, Japan, etc.
- Gulf News
- Published: 00:30 March 17, 2008
- Image Credit: Press Release
- Claes Nermark, Former Managing Director of Tetra Pak.
Gulf News: Tell us of Tetra Pak's key markets.
Nermark: Tetra Pak's biggest market is China, which imports enormous amounts of Tetra Pak. We are also present in 176 countries such as Italy, Spain, Germany, Russia, Japan, etc. In addition, Tetra Pak has 48 marketing companies and 68 sales offices, 45 packaging material plants and 11 packaging machine assembly factories around the world.
How is the GCC market in terms of market growth and challenges?
The GCC is a growing market. Saudi Arabia is the biggest market in the region. Tetra Pak is expecting more growth since it's one of the fast developing regions in the world. Personally, I want UAE to produce its own milk rather than import from other countries.
What are your other products and does Tetra Pak have an environmental policy?
Tetra Pak is also one of the world's largest suppliers of packaging systems for fruit juices and drinks, and many other products. The company has expanded its business to include much more than packaging of liquid food products.
Today, ice cream, cheese, dry foods, fruits, vegetables and pet food are examples of what can be packaged in our packages. Yes, we do have an environmental policy.
One of Tetra Pak's policies is to achieve environmental excellence in the three major areas of our business activities: product design, manufacturing management processes and communication.
How are you planning to popularise new products/services in the GCC?
Tetra Pak is aiming for continuous global expansion. In GCC, we will coordinate more with schools to develop awareness of the importance of milk to everybody and will launch some products, especially in Dubai.
Where do you see the industry going?
In spite of global inflation, the dairy industry is growing and is not much affected by inflation. Tetra Pak strongly believes that the dairy industry will have more market growth.
It has delivered more than 129,000 billion of packages and net sales of 8,533 million euro in 2006 and even more in 2007.
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