Sharjah: Sharjah Islamic Bank (SIB) Saturday announced the creation of a Corporate Social Responsibility Unit, a new sub-section of its Public Relations and Media Division, which has been renamed the Public Relations and Corporate Social Responsibility Division.
The bank said the establishment of the new unit is in line with SIB's commitment to the ideals of corporate social responsibility (CSR) and its belief in the importance of adopting community service approaches in an organised and practical manner.
It added that CSR is one of the most important modern concepts adopted by large businesses, and SIB's CSR unit will be concerned with everything related to social services, sponsorships and other activities and services that aim to develop the community.
Hassan Al Bel Ghouni, head of SIB's Public Relations and Corporate Social Responsibility Division, said: "This move was made at the direction of SIB's board of directors, as part of their belief in the importance of social responsibility in developing the community in which the bank operates. The move will help further expand SIB's social and humanitarian activities, which are as important to us as the banking services we provide to clients.
"This new unit aims to strengthen ties and communication between the bank and its employees, on one hand, and the community in which we operate, on the other. No business activity will succeed without the community and the human element, which is the main nerve of all economic processes".
He said that Islamic banking supports the concept of community service through its compliance with Sharia teachings, which urge the business sector to contribute to the community as a partner. SIB's commitment to this concept is apparent from its support of charitable causes and charity-related activities through proper channels.
"SIB's agenda includes a number of CSR activities with goals that require a great deal of planning and organising to achieve. Through the new unit we will introduce a number of innovative activities and sponsor events that are in line with our aspirations of offering high-quality banking services and serving the community," he said.