Dubai: The Royal Bank of Scotland Group (RBS), a financial services company, announced the rebranding of the ABN AMRO businesses it acquired in the GCC region in a landmark day for the region's financial services sector. Branding on premises, marketing and other communications has now been changed to RBS.
Customers' account numbers, bank accounts, banking activities and other relationship details will remain the same to ensure a seamless transition. The rebranding confirms the commitment of RBS to the GCC region where the banking and financial services sector is seen as an area of significant potential growth.
RBS will offer a range of banking services in the region with its retail offering based in the UAE and global banking and wealth propositions offered in several locations across the GCC to meet the needs of its customers in both local and international markets. Customers will benefit from the increased scale and efficiencies that the global Group will bring as well as an enhanced range of retail and global banking products and services.
Cormac McCarthy, Chief Executive, RBS Regional Markets Europe and Middle East said: "Today marks an important development for the financial services sector in the GCC. We are delighted that the businesses in the GCC are among the first to reach this rebranding milestone; this highlights the importance of the region to us. We welcome all our new colleagues and we look forward to working together to provide the best possible service to all our customers."
