Dubai: In its first year of operation under its newly unified brand, Emirates NBD, the largest banking group in the Middle East in terms of assets, has been ranked the No 1 banking brand in the Middle East by international magazine The Banker.
In its findings, the publication attributed the branding success to a combination of factors including products and services, technology, employee buy-in as well as strength and stability.
"This significant acclaim proves that Emirates NBD is today firmly established as an internationally trusted banking brand, and represents our leadership role in corporate, retail and Islamic banking," Jamal Bin Galaita, Group Deputy CEO of Emirates NBD, said.
