Dubai : Emirates NBD yesterday unveiled its first fully rebranded branch, reflecting the successful conclusion of the merger between Emirates Bank and National Bank of Dubai.
The unveiling of the rebranded group head office of Emirates NBD in Deira, Dubai, which has also been entirely wrapped with the bank's new corporate identity, will be rapidly followed by the UAE-wide brand integration of all 110 bank branches and 650 ATMs, the largest network in the country.
Inside out
The complete external and internal rebranding of the Emirates NBD domestic network is expected to be concluded in just 60 days, underscoring the bank's commitment to efficiently finalising this significant stage of the merger process.
In parallel, the bank is also rebranding its international network, including branches in Saudi Arabia, Qatar and the UK.
"With the merger completed, Emirates NBD, which serves more than one million customers across the UAE, is firmly established as a national and international banking champion," Ahmad Humaid Al Tayer, Chairman, said.
"Under its newly unified brand, the bank will continue to support the economic growth and diversification of the UAE and wider region.
"Today's unveiling represents the final milestone in our journey towards total integration," he added.
