Dubai: Emirates NBD has been named the most valuable banking brand in the UAE with a brand valuation of $1.78 billion (Dh6.53 billion), an increase of 40 per cent from 2014, the bank said in a statement on Tuesday.
Ranked third among all banks in the Middle East and Africa region, and 106th globally, in the ranking of top 500 global banks, Emirates NBD has moved up 24 places from the 2014 rankings.
The Brand Finance Banking 500, conducted by leading brand valuation consultancy Brand Finance, and published in the February edition of The Banker, is a league table of the world’s biggest banks, ranked by their brand value.
“Being ranked the most valuable bank in the UAE is testament to our continued efforts to deliver the most simplified banking solutions to customers in the UAE, and beyond,” said Shayne Nelson, Group Chief Executive Officer, Emirates NBD. “The overall ranking also reaffirms our vision to be globally recognised as the most valued financial services provider based in the Middle East.”
Emirates NBD is the largest banking group in the UAE by total income and branch network. It recently reported net profit of Dh5.1 billion for 2014, up 58 per cent compared to 2013.
Total Income for the year 2014 grew by 22 per cent to Dh14.4 billion.
