Dubai: Citibank on Tuesday inaugurated the Jebel Ali Financial Centre, its sixth financial centre designed to provide target customers with a full suite of banking services closer to their offices and homes.
Located near Dubai Metro at The Galleries, a mix of A-grade offices, residential and retail space in Dubai's free zone, the new financial centre offers a wide range of personalised fin-ancial planning solutions to help customers achieve their goals in a friendly and comfortable atmosphere.
The new financial centre also offers a basket of business and financial solutions for small and mid-market enterprises. These include a complete range of cash management, trade, treasury and lending solutions.
The bank recently unveiled two new products — cheque/bill discounting and trade financing targeting this segment. Cheque/bill discounting involves discounting future receivables up to 80 per cent of the value of the receivable, while trade financing involves issuing of guarantees and letters of credit for active traders.
Both products are backed by a team of seasoned relationship managers for the issuing of customised trade documents, or for further credit to a trade finance account.
"Jebel Ali Financial Centre is in line with our goal to seek out our valued customers, wherever they may be, and provide them with the service they require in a timely fashion," said Sanjoy Sen, Citibank's Consumer Bank Head — Middle East.
"We want to serve clients close to home and office by offering Citi's comprehensive banking platform through the right channel."
Citi has been in the Middle East for nearly 50 years and currently offers consumer-banking services in the UAE, Bahrain and Egypt.
In the UAE Citibank, the consumer banking arm of Citi, is currently a major player in the UAE's credit card market and a leading provider of banking, wealth management and consumer credit services.
