Dubai: As head of Emirates' Corporate Communications, Boutros M. Boutros is responsible for all marketing and communications activities across the globe for the 40-plus businesses under the Emirates group umbrella.
His remit includes advertising, sponsorships, events, promotions, merchandising, public relations, internal communications, internet communications, and passsenger communications and visual services.
He oversees a team of 150 professionals and more than 100 global agencies, representing the full marketing spectrum, in delivering creative communications campaigns and solutions for Emirates.
Boutros joined Emirates in 1991 as Media Relations Manager for the Middle East. His remit soon expanded to include Europe and North America, and in 1996 he was made Manager Group Media Relations, a role that oversees all aspects of PR for Emirates airline across its network, as well as the communications requirements of other companies within the Emirates Group.
Promotions
In 1999, Boutros was promoted to General Manager, Media Relations and Promotions, a position which later became Vice-President of Media Relations and Promotions, and then Senior Vice-President, Media Relations, Sponsorships and Events. He was promoted to his current position in 2009.
Boutros has over two decades of experience in journalism, public relations and marketing communications. Prior to joining Emirates, he was the London-based business editor of newspaper Sawt Al Kuwait, and managing editor of Al Hawadeth.
StrawberryFrog
StrawberryFrog is an independent advertising agency with offices in New York, Amsterdam, and Sao Paulo, Brazil. Launched in 1999 by Scott Goodson, it was and named after the Strawberry Poison-dart Frog.
