Business | Aviation
Sama announces management change
Sama, the newest low fare airline in Saudi Arabia, announced on Wednesday that Bruce Ashby would be joining Sama with effect 1st December 2008 to succeed Andrew Cowen CEO and co-founder of Sama.
- Staff Report
- Published: 22:57 November 26, 2008
Dubai: Sama, the newest low fare airline in Saudi Arabia, announced on Wednesday that Bruce Ashby would be joining Sama with effect 1st December 2008 to succeed Andrew Cowen CEO and co-founder of Sama.
After nearly 4 years leading the start-up and initial growth phase of Sama, Cowen decided that on expiry of his contract with Sama in December 2008 it was time to hand over the day to day management of Sama to a new CEO, to help take Sama through the next phase of its growth.
Bruce Ashby, former President and Chief Executive Officer of IndiGo Airlines, one of India's most aggressive low fares carriers, has a strong airline background. Mr. Ashby led Indigo Airlines as President and CEO for 3 years through its launch and initial growth.
Prior to IndiGo he served as the Executive Vice President-Marketing and Planning of US Airways. He also handled finance, operations, corporate development, planning and marketing at earlier stages in his career at US Airways.
Share this article
More from Aviation
More from Business
Popular in Business
Business Editor's choice
-
Lloyds chief banks on yes vote
Stress levels were running high for Daniels ahead of bank's record venture
-
LED backlighting to brighten up industry
World Cup soccer fever spurs sales in Middle East, Africa, Asia-Pacific and China
-
Koreans win $10b worth of contracts
Bilateral trade to pick up on higher demand, Korean official says
-
Global Village
A world of fun
Revamped layout featuring four cultures to greet visitors this season
