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Virgin’s V Australia subsidiary had agreed to enter into a code-sharing agreement with Etihad which would involve frequent-flyer programmes as well as coordinated pricing and scheduling. Image Credit: Gulf News archive

Abu Dhabi: Etihad Airways, the national airline of the UAE, has announced a codeshare agreement with Asiana Airlines, the major airline of South Korea, complementing Etihad’s own service to Seoul, which commences on December 10.

The new relationship will see flights between Abu Dhabi, Seoul and beyond operating under an EY (Etihad) and OZ (Asiana) code.

The codeshare fares will be available from mid-November, for departure from Etihad’s first Seoul service on December 10. The carriers also intend to commence a reciprocal rewards programme, where members of each airline’s frequent flyer programme can earn and redeem points on the codeshared flights.

The codeshare agreement will expand in time to additional territories across Europe, the Middle East, Africa and Korea.

James Hogan, Etihad Airways’ Chief Executive Officer, said: “We are excited to announce this codeshare agreement with Asiana Airlines less than two months before we commence services to Seoul. South Korea is a very important market for the United Arab Emirates, and we are confident that this relationship will increase the flow of traffic between the two countries.

“The synergy between both airlines made this codeshare a natural alliance. Both Asiana and Etihad are committed to the highest standards of operational and service excellence. We aim to offer guests from Seoul an extension of the quality they have come to expect with Asiana, as they travel west to Abu Dhabi and beyond.”

Commenting on the commercial alliance, Asiana Airlines President and CEO Young Doo Yoon said: “I believe the Etihad-Asiana codeshare will enable our airlines to achieve greater synergies on many different fronts. Also, it will amplify benefits for all our customers in the future by broadening consumer choice through the promotion of transportation between Korea and the United Arab Emirates”.

The airlines will work to cultivate a partnership in a number of fields, including sales and marketing activities, system development, interline expansion and ground handling. 

Etihad Airways will commence a daily return service to Seoul’s Incheon Airport from its home base in Abu Dhabi from 10 December 2010.