Abu Dhabi: Etihad Airways Partner (EAP) airlines Etihad Airways, Alitalia, airberlin, and Jet Airways announced that Starcom has won the contract to become the airline group’s new global media agency, following a joint tender sent to several agency networks.
Starcom, part of Starcom MediaVest Group, was selected by EAP to deliver benefits by aligning media spending power across key markets, and to provide added value and planning to meet the commercial needs of the airline grouping.
