Business | Aviation
Emirates launches rewards programme for small firms
Emirates has launched Business Rewards, a new rewards programme for small and medium enterprises (SMEs).
- Staff Report
- Published: 00:15 May 21, 2008
Dubai: Emirates has launched Business Rewards, a new rewards programme for small and medium enterprises (SMEs).
An online-based programme, Business Rewards offers SMEs the opportunity to benefit from employee flights.
Each time a registered employee books an Emirates flight through Business Rewards, the business earns Business Rewards Miles while the individual traveller continues to earn Miles from Skywards, Emirates' frequent flyer programme. The company can then redeem accumulated Business Rewards Miles against future flights.
Keith Longstaff, Emirates divisional senior vice-president of commercial operations worldwide, said: "Small- and medium-sized businesses represent a large and growing segment of the market, particularly here in the Gulf. Our new programme has been tailored to offer these customers a range of benefits."
"Business Rewards is a result of months of research and planning, to understand what our SME customers want in a reward programme, and how we can transact and add value to them in an online environment. We believe the SME community in the UAE will embrace Business Rewards, and we look forward to introducing the programme to other markets in the coming months," Long-staff added.
In addition to reward miles, Emirates' Business Rewards programme also provides a convenient online portal for administrators in SMEs to manage employee travel on Emirates airline.
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