Dubai: Emirates airline on Tuesday pointed to the 2015 Brand Finance Global 500 report released this week that lists the UAE carrier among the world’s top 200 brands.
Emirates’ estimated brand value has grown more than 21 per cent from $5.48 billion to $6.6 billion (from Dh20.12 billion to Dh24.2 billion), the airline said in a statement.
Emirates edged into the top 200, ranking 196 out of 500 companies, after climbing 38 spots since last year’s report.
Brand Finance is a British-based independent intangible asset valuation consultancy.
Emirates ranked as the most valuable airline brand ahead of Delta, United, Lufthansa, American Airlines, British Airways and Southwest. It also finished ahead of etisalat and Saudi Arabia’s STC, the only other brands from the Middle East to make the list.
“The strength of the Emirates brand also underscores the positive impact that we are making on our industry, and we will continue to work hard and invest in our brand. Our aim is to become one of the world’s leading lifestyle brands, and to make the Emirates name synonymous with aspirational travel and experiences,” Tim Clark, president of Emirates airline, said in a statement.
Emirates’ brand is valued at $6.6 billion, which “makes it both the region’s most valuable brand and the world’s most valuable airline. Its extensive sports sponsorship and global route network make it recognised the world over,” stated Brand Finance chief executive David Haigh.
