Dubai: dnata, the world's fourth largest air services provider, has announced the signing of a joint venture agreement with leading independent travel company Travel Counsellors, to launch a service-based travel model into the UAE. The venture is currently recruiting with the service expected to commence in April of this year.
Founded in 1994, Travel Counsellors is a global travel agency with a personal touch. The company's customers benefit from having their own personal Travel Counsellor, providing them with the highest levels of personal service and taking care of all their travel requirements, down to the last detail.
Travel Counsellors currently has over 1,100 home-based professional travel consultants in the UK, Ireland, Netherlands, South Africa, Australia and Canada, all running their own businesses from home whilst being supported by over 240 staff from its UK head office and global offices worldwide. The partnership with dnata represents Travel Counsellors' first joint-venture undertaking.
The joint venture will operate in the UAE as Travel Counsellors; the partnership will combine dnata's market experience, industry contacts and supplier relationships with Travel Counsellors' proven track record in recruiting the very best home-based travel professionals, providing them with all the tools, technology and support to grow hugely successful travel businesses from home. Counsellors in the UAE will be able to sell a full range of travel products, benefiting from both the company's existing global travel deals and its new partnerships with key suppliers in the region.
In line with dnata's objective to ‘delight our customers', the Travel Counsellors approach will offer an intimate, personalised travel service that customers can avail of without leaving their home. Each customer will be assigned their own personal Travel Counsellor who will provide a highly personal and bespoke service based on the specific travel requirements of each individual, using the company's award winning technology to tailor-make travel itineraries.
