Dubai has been featured in a major aerial filming project called ‘View from Above’ by home-grown carrier Emirates and aerospace company Boeing.
Showing sweeping views of the emirate, including its numerous landmarks, such as the Burj Khalifa, Burj Al Arab, The Palm, Atlantis and Dubai Marina, the newly released video was taken using unmanned aerial vehicles commonly known as drones.
Dubai is one of the 18 destinations filmed for the project. Seattle, which is Boeing’s home also has a separate video. All of the films can be viewed on the ‘View from Above’ site, enabling visitors to spin the globe to one of the 18 destination, and be taken straight to their desired video.
“The beautifully crafted films produced for this project not only feature destinations within our network in a stunning new light, but also utilise innovative technologies in creative ways to produce dramatic footage," said Boutros Boutros, Emirates’ divisional senior vice president, corporate communications, marketing and brand.
"Our aim is to always connect with our audiences around the world, and we hope that people are inspired by these unique films,” he said.
“Partnering with Emirates for this project was a tremendously exciting venture,” said Jerry Verghese, Vice President, Global Brand Marketing for Boeing Commercial Airplanes. “The combination of technology, art and innovation to bring about these fabulous vignettes of Emirates’ destinations around the world is remarkable.”
