Dubai: Enoc Lubricants, one of the fastest growing lubricant companies in the Middle East and a subsidiary of Emirates National Oil Company (Enoc), launched new strategies to fuel its growth, in line with its ‘Energy to Drive Ahead’ plan, at its 5th Annual Business Meeting held recently in Kuala Lumpur.
The status of the global lube industry, its effect on stakeholders and current market dynamics were addressed at the two-day event. Potential expansion of the product line portfolio, enhancement of inventory management, growing profitability and introduction of new generation oils were also discussed with business distributors and trading associates from over 40 countries, who were able to attend this year’s annual meeting.
Enoc Lubricants launched new initiatives to enable its distributors to achieve significant growth that build on the company’s aspirations. The company’s new web portal, lube recommendation site, marine approval, and new products and services were also unveiled at the event.