TREDEX makes a bold debut at ISH 2025

TREDEX, one of Saudi Arabia’s prominent names in sanitaryware, successfully made its global debut at ISH 2025, the world’s premier trade fair for sanitaryware. This milestone event marked a significant step for Saudi brands in the global market, with TREDEX standing out for its innovation, distinctive design, and regional identity.

As a first-time exhibitor, TREDEX introduced a new generation of sanitaryware solutions—blending cutting-edge technology, sustainable materials, and contemporary aesthetics. The brand’s presence at ISH was more than just a showcase—it was a powerful statement of Saudi expertise shaping the future of the global sanitaryware industry.

A booth that told a story

TREDEX’s booth was a visual and experiential standout, designed to evoke the feeling of an Arabian oasis. With flowing forms, soft architectural cues, and detailing inspired by the region’s heritage, the space blended traditional elements with modern sophistication. From immersive product zones to carefully curated displays, every corner of the booth reflected TREDEX’s commitment to craftsmanship, functionality, and design that tells a story.

Design spotlight: Karim Rashid x TREDEX

One of the most celebrated moments of the week was the appearance of renowned designer Karim Rashid, who spoke about his collaboration with TREDEX. Following the success of their first collection together, Arabesque, they have partnered once again to create Kaskade—a new series inspired by fluidity, rhythm, and bold individuality.

Kaskade officially launched at ISH 2025, marking a new chapter in its design journey with Rashid. In his speech at the booth, he shared insights into the creative process and the inspiration behind Kaskade, emphasising how the collaboration reflects a shared vision of functional beauty and cultural depth. We also exclusively revealed a limited edition, unreleased pink version of Arabesque, which captured major attention and became a talking point of the exhibition.

TREDEX highlights at ISH 2025

Throughout the week, TREDEX drew attention for all the right reasons. Visitors experienced firsthand a line-up of sanitaryware innovations that merged sustainability, technology, and bold design—delivered with authenticity and purpose. Industry professionals praised the brand’s point of view, regional influence, and thoughtful execution.

What stood out beyond the buzz was the genuine engagement the TREDEX team fostered. From designers to potential partners, conversations flowed, relationships were built, and doors opened for future collaborations. TREDEX didn’t just make an appearance—it made a lasting impression as a Saudi brand with global ambition.

What’s next for TREDEX?

After a powerful debut, TREDEX is continuing its expansion into both regional and international markets, building on the momentum from ISH. With a growing portfolio and a bold design approach, the brand is poised to solidify its place as a forward-thinking leader in the sanitaryware space—keeping Saudi design and innovation at the forefront of the industry.

For more information, visit TREDEX.com or follow @TREDEX.me on Instagram.