For the past six years, the Danish toy making giant has put to work almost 150 engineers and scientists, testing many different plant-based and recycled materials. In 2020 it pledged $400m over three years to step up efforts to replace plastic bricks with ones made from sustainable materials by the end of the decade.
Infographic: LEGO investing heavily in recycled plastic brick technology
LEGO plans to begin selling toy building bricks made from recycled plastic bottles by 2023