Montblanc shines at Watches and Wonders Geneva
The trade fair, that closed recently, was the venue for several new launches by the brand
The recently concluded Watches and Wonders Geneva witnessed the launch of several striking new timepieces. One of them was Montblanc 1858 Geosphere Chronograph 0 Oxygen LE290, which features a brand-new chronograph movement with zero oxygen. Several other models were also launched at an exclusive evening hosted by Montblanc at the trade show.
To make the launch even more special, the model was sported for the first time ever by mountaineering star Nimsdai Purja. However, this was not merely a marketing move, the new watch’s abilities will be proven when Purja wears it on his upcoming expedition to the summit of Mount Everest without supplemental oxygen. This will, in essence, be and ultimate test for the timepiece.
The guests list for the event was expectedly special and included Laurent Lecamp, Managing Director Montblanc Watch Division among others.
“As a mountaineer, I rely on minimal, reliable equipment, so I am really excited that Montblanc has developed this watch to accompany me on my expedition. Not only is it a beautiful timepiece, but it is totally solid - there’s no oxygen so it eliminates fogging - it performs when you need it most. I’m looking forward to taking this up Everest,” said Nimsdai Purja.
The record-breaking mountaineer Nimsdai Purja was joined at the Montblanc booth by legendary mountaineer and Montblanc Mark Maker Reinhold Messner, Tom Felton, Lucky Blue Smith, David Gandy, Stella Maxwell and Jordan Barrett. Guests enjoyed cocktails and a dinner prepared by Michelin-starred chef Rolf Fliegauf and musical entertainment by The London Essentials.
