OnePlus launches its First Online Brand Store in the Middle East, exclusively on Souq.com Image Credit: Supplied

Souq.com, the leading online retailer in the Middle East, announced its partnership with OnePlus to launch its first online brand store in the UAE.

The store launches today in the UAE, (11 November) and tomorrow in the KSA (12 November).

Click here to check it out the UAE OnePlus brand store, featuring a vast catalogue of products, together with bundle offers, screen protectors and the latest StyleSwap mobile covers.

As a value added benefit to customers, all products purchased via the online store will have no shipping costs and will be delivered free. Additionally, as the authorised reseller of OnePlus in the region, Souq.com will provide one-year warranty on all products purchased via the brand store in the UAE and two year warranty in the KSA.

In a statement to the press, Ronaldo Mouchawar, CEO & Co-Founder of Souq.com said, “The Middle East is experiencing a boom in online smartphones sales. A dedicated brand store helps connect consumers with the brand, provides a positive experience and gives a boost to brand equity and thereby sales. As the OnePlus’ authorized reseller for the online channel in the Middle East, Souq.com is delighted to support OnePlus in this new venture and make technology more accessible at a competitive price to our customers. We will be soon launching OnePlus X, the latest device from OnePlus on Souq.com”.

Steven Wang, Head of New Markets, OnePlus said, “By paying attention to the smallest details, taking a holistic approach to product design, and working with the best partners, we have been able to create the greatest day-to-day user experience in our products without compromise. We endeavour to bring technology back to the community by building an open and collaborative platform. We are excited to launch the first OnePlus online brand store in the Middle East with our official online partner Souq.com, who have a proven track record of successfully bringing world-leading international brands exclusively to this market.”

For a hands-on review of the OnePlus 2 and its features, head here to see how it compares to the Honor 7.