Courtesy: Abu Dhabi Media Summit Hosting a global debate Delegates during a session during the Abu Dhabi Media Summit last year.

Abu Dhabi: The rise of online video did not cause the death of TV but how will the multi-channel approach impact the future of TV?

This year’s Abu Dhabi Media Summit that opens in the capital on Tuesday will explore the future of various media including the TV in the presence of industry experts from across the globe.

The invitation-only three-day summit at Yas Viceroy Hotel on Yas Island will host several key influencers from the global media industry.

Sir Tim Berners-Lee, Inventor of the World Wide Web and Director, World Wide Web Consortium, will remotely deliver the opening address on Tuesday evening. Andy Bird, Chairman, Walt Disney International, will also speak about the art of emerging market expansion and story telling in a global marketplace.

While many have stated that the rise of online video will be the death of TV, recent studies claim that the rise of social television and the second and third screen are actually growing the amount of television watched.

A session at the summit will explore how the multi-channel approach will impact the future of TV and the future of content creation. “It will tackle how you can leverage the changes in consumer experience to create a more engaging and enriching television watching experience,” the organisers said here yesterday.

In the session on Wednesday at 2:20pm, Samantha Barry, social media producer, BBC World News; Nart Bouran, head, Sky News Arabia and Jacques Bughin, director, Media & Entertainment, Corporate Finance and Strategy Practices, McKinsey & Co will talk about the future of TV.

Alex Farber, web editor, Broadcast, will be the moderator.

The summit gives a special focus on e-learning and a related session on Wednesday which will discuss the emerging role of media in education.

The fast rise of e-learning is turning into a video enriched interactive experience that is both scalable and customisable.

Anant Agarwal, president, edX, Ben Nelson, founder, Minerva , Ed Bice, CEO,Meedan

and Badr Ward CEO, Lamsa will talk about this newly found role of media.

Michael Staton, partner, Learn Capital will be the moderator.

Konstantin Wolff, founder, payleven, will give a short talk on Wednesday on “How mobile is disrupting commerce.”

The summit will discuss the role of women in a fireside chat on Thursday titled “Fireside chat: Women and the entrepreneurial revolution remaking the Middle East”.

Zainab Salbi, writer and founder, Nida’a Network will be interviewed by Penny Jones, head of international business development, Guardian News & Media at this session.