HP launches initiative in Mideast to recycle print cartridges for free

Dubai: Hewlett Packard (HP), the world's largest computer vendor, has launched a new service in the Middle East in a bid to meet sustainability goals whilst also contributing to a wider reduction in plastic waste.

HP Planet Partners Programme, will give its customers access to free recycling services for HP original print cartridges.

"By bringing the programme to the Middle East, HP is continuing to deliver on its commitment to encourage more sustainable business practices in these important emerging markets," Bruce W. Dahlgren, HP senior vice-president of worldwide enterprise sales, said.

He said HP has made a strong contribution to helping companies reduce their environmental footprint with landmark initiatives such as the HP Planet Partners Programme.

"Currently we run this programme only in the UAE and Saudi Arabia. Both countries have sufficient facilities run by DHL, which will collect the boxes, and they will be returned to a recycle facility within five working days. For any firm operating in the UAE, the goal should be meeting the needs of today's business and consumer needs in technology while conserving and protecting the natural environment for the future. This very same is the core of HP's long-standing commitment to global citizenship and environmental sustainability in the UAE," he said.

In 2008, HP says, it recycled more than 250 million HP inkjet and laserJet cartridges worldwide.

"HP uses patented technology to process used print cartridges, separating plastic and metal, and increases the amount of recyclable material that can be converted into new products. Recovered materials are used to make automotive parts, microchip processing trays, serving trays, roofing tiles and other useful items. Any remaining materials are used to generate energy, offsetting the use of fossil fuels, or are disposed of in an environmentally responsible manner," Dahlgren said.