Google Pixel 10 series (featuring Pro Fold) drops August 20 — ready to take on Apple, Samsung & Huawei
Chip, cameras, competitive pricing: Pixel 10 series aims to tackle flagship smartphones
Google is gearing up to unveil its highly anticipated Pixel 10 series, including the flagship Pixel 10 Pro Fold, on August 20, 2025.
The event will be held at the Made by Google in New York City.
Pre-orders will open the same day; sales start on August 28.
With its advanced chip, upgraded cameras, and competitive pricing, the Pixel 10 series aims to challenge Samsung, Huawei, and Apple in the flagship market, leveraging Google’s AI prowess and sleek design.
Four models, with Pixel Fold
The lineup includes four models:
Pixel 10
Pixel 10 Pro
Pixel 10 Pro XL
Pixel 10 Pro Fold
All new models are powered by Google’s new Tensor G5 chip. This marks a shift from Samsung’s Exynos-based chips to a fully in-house design manufactured by TSMC on a 3-nm process for enhanced performance and efficiency.
Specs: What’s new
The base Pixel 10 features a 6.3-inch FHD+ AMOLED display with a 120Hz refresh rate and 3,000 nits peak brightness, protected by Gorilla Glass Victus 2.
It includes a triple rear camera setup — a first for the non-Pro model — with a 48MP main sensor, 12MP ultrawide, and 10.8MP 5x telephoto, alongside a 10.5MP selfie camera.
The device houses a 4,970mAh battery with 29W wired and 15W Qi2 wireless charging, and runs Android 16 with 12GB RAM and up to 256GB storage.
The Pixel 10 Pro and Pro XL offer 6.3-inch and 6.8-inch LTPO OLED displays, respectively, with 1.5K resolution, 16GB RAM, and a 50MP main, 48MP ultrawide, and 48MP 5x telephoto camera setup, plus a 42MP front camera.
The Pixel Pro has a 4,870mAh battery (29W charging), while the Pro XL boasts a 5,200mAh battery (39W charging).
The Pixel 10 Pro Fold introduces a refined hinge, 6.4-inch cover display, and 5,015mAh battery.
New AI features like Pixel Sense and advanced video stabilisation enhance the user experience.
Google Pixel 10 vs flagship smartphone rivals
| Feature | Google Pixel 10 | Samsung Galaxy S25 5G | Apple iPhone 17 Pro Max | Huawei P60 Pro / Mate 60 Pro |
|---|---|---|---|---|
| Launch Date | August 20, 2025 | Early 2025 | 2025 (September release) | Late 2024 / Early 2025 |
| Processor | Google Tensor G5 (3nm, TSMC) | Snapdragon / Exynos | Apple A19 Bionic | Kirin or Snapdragon-based (restricted) |
| Display | 6.3" FHD+ OLED, 120Hz, Gorilla Glass Victus 2 | 6.5-6.8" Dynamic AMOLED, 120Hz | 6.9" OLED, ProMotion 120Hz | ~6.7" OLED, high refresh rate |
| Resolution | ~1280×2856 | High resolution (typical flagship) | 2868×1320 | High resolution |
| Rear Cameras | Triple: 48MP main, 12-13MP ultra-wide, 11MP telephoto | Triple: 50MP wide, 10MP telephoto, 12MP ultra-wide | Triple: Wide, ultra-wide, telephoto (up to 6x optical zoom) | Leica-branded, 50MP+, periscope telephoto |
| RAM | 12GB | 12GB+ | 8GB | Up to 12GB |
| Storage Options | 128GB / 256GB | Up to 1TB | 256GB to 1TB | Up to 512GB |
| Battery | 4,970mAh, 29W wired, 15W wireless | ~4,000-4,500mAh, fast charging | ~5,000mAh equivalent, fast wired & MagSafe wireless | 4,500-5,000mAh, fast wired & wireless |
| Operating System | Android 16 (pure Android) | Android with One UI | iOS 19 | HarmonyOS 4 |
| Biometric Security | In-screen fingerprint | Under-display fingerprint + Face unlock | Face ID (face unlock) | Under-display fingerprint / Face unlock |
| Key Features | AI-enhanced camera & OS, first telephoto lens on base Pixel | Large display, versatile camera, flagship chipset | Ecosystem integration, premium design | Leica camera expertise, value pricing |
| Unique Selling Point | Best pure Android with AI & camera advances | Strong camera & display tech plus wide feature set | Industry-leading performance and ecosystem | Camera innovation with Leica + lower pricing |
| Target Users | Android purists, photography enthusiasts | Broad flagship buyers | Premium buyers / Apple ecosystem fans | Value-conscious users looking for flagship specs |
| Availability | US, UK, India, Singapore, Australia | Global flagship markets | Global | Mostly Asia, limited US availability |
| Price (Starting) | $799 (128GB) | ~$900-$1,000 | ~$2,300 | < $1,000 (varies by model) |
Side-by-side comparison
Google Pixel 10 vs Samsung, Huawei, and Apple (flagship phones, based on the latest 2025 information):
Google Pixel 10
Launch: Drops August 20, 2025, with release soon after in major markets including the US, UK, India, and Singapore.
Processor: Google Tensor G5 (3nm TSMC chip), significantly improving efficiency and AI integration.
Display: 6.3-inch Full HD+ OLED, 120Hz refresh rate, Gorilla Glass Victus 2, peak brightness ~3000 nits.
Camera: Triple rear cameras — main 48MP, 12-13MP ultra-wide (downgraded from previous 48MP), plus ~11MP telephoto lens (first telephoto on base Pixel).
Battery: 4,970mAh with 29W wired, 15W wireless charging.
Memory: 12GB RAM, storage options 128GB/256GB.
OS: Ships with Android 16 and enhanced Pixel AI features.
Price: Starting around $799 (128GB).
Samsung Galaxy S25 5G (2025 model)
Processor: Flagship Qualcomm Snapdragon or Samsung Exynos (regional variants).
Display: Larger, roughly 6.5 to 6.8-inch Dynamic AMOLED, 120Hz refresh, high peak brightness.
Camera: Versatile setup typically 50MP wide, 10MP telephoto, 12MP ultra-wide with advanced optical zoom capabilities.
Battery: Around 4,000mAh - 4,500mAh, fast charging support.
Memory: Usually 12GB or higher RAM, up to 1TB storage options.
Price: Approximately $900 to $1,000 for the base model at launch.
Apple iPhone 17 Pro Max (2025)
Processor: Apple A19 Bionic chip with advanced AI and graphics performance.
Display: Large 6.9-inch OLED with ProMotion 120Hz refresh rate.
Camera: Triple rear cameras with top-grade sensors, including ultra-wide and telephoto with up to 6x optical zoom.
Battery: Estimated around 5,000mAh equivalent with fast wired and MagSafe wireless charging.
Memory: 8GB RAM, storage from 256GB to 1TB.
Operating System: iOS 19.
Price: Premium pricing around $2,300 at launch (based on leaked reports).
Huawei P60 Pro / Mate 60 Pro (2024/2025 flagships)
Processor: Advanced Kirin or Snapdragon chips with proprietary optimisations, sometimes limited by US trade restrictions.
Display: Around 6.7-inch OLED with high refresh rates and vivid colors.
Camera: Exceptional Leica-branded camera systems with 50MP+ sensors, periscope telephoto lenses, and excellent low-light performance.
Battery: 4,500mAh to 5,000mAh with super-fast wired and wireless charging.
Memory: Up to 12GB RAM with 512GB storage.
Operating System: HarmonyOS 4 (due to restrictions on Google services).
Pricing: Typically under $1,000, offering flagship specs at a comparatively lower price point.
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