Dubai: Meydan Group will be the title sponsors of endurance event at the FEI World Equestrian Games Tryon 2018 (WEG), set to take place at the Tryon International Equestrian Centre in Mill Spring, Carolina, USA, from September 11-23.

The sponsorship reinforces Meydan’s ongoing commitment to equestrian sport, building on its position as a leading supporter of international horse racing and equestrian events. Meydan Group has a long-term affiliation with equestrianism, particularly endurance riding, and is dedicated to growing endurance riding through ongoing initiatives around the world.

As part of the sponsorship agreement, the WEG Endurance competition will be renamed ‘Meydan Endurance’, taking place on Wednesday (September 12), with the final circuit of the Meydan Endurance course named ‘The Meydan Loop’.

“We are very pleased to be title sponsor of Endurance at the World Equestrian Games,” Munther Muheisen, Vice-President Strategy and Investment and acting Head of Corporate Communication Department of Meydan Group, said.

“We are committed to ensuring the sport receives the support necessary to grow and progress on a global scale. This event is a great opportunity to communicate our dedication to the sport, as well as the visionary approach of Meydan.”

Mark Bellissimo, Co-Founder and CEO of Tryon International Equestrian Centre, said: “We are thrilled to have Meydan as title sponsor of endurance. Meydan Group’s support will be extremely beneficial, particularly for spectator experience through the enhancement of facilities such as the His Highness Shaikh Mohammad Bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, Royal Pavilion.”

The FEI World Equestrian Games, held every four years in the middle of the Olympic cycle, is one of the biggest events on the global sporting calendar, combining eight equestrian World Championship calibre events. The FEI disciplines — jumping, dressage and para-equestrian dressage, eventing, driving, endurance, vaulting and reining — are all included on the competition schedule, while equestrian-focused demonstrations and exhibitions will also be hosted throughout the duration of the event.

The FEI World Equestrian Games is expected to attract as many as 500,000 spectators to the largest equestrian event in the world, hosting eight disciplines and over 70 nations. Further information on the FEI World Equestrian Games Tryon 2018 may be obtained at