Dubai: Dubai Duty Free (DDF) has signed a new contract with Golf in Dubai, reaffirming its role as a patron of the Omega Dubai Desert Classic for a further three years.
The award-winning airport retailer’s new deal, which is effective this year, takes on special significance as it coincides with DDF celebrating its 30th anniversary and the Omega Dubai Desert Classic its 25th.
While DDF is now synonymous with its own ATP and WTA tournaments at the Dubai Duty Free Tennis Stadium, the company has also been a key supporter of all major sporting events in the Emirate, including the world-famous Dubai World Cup and the Dubai Rugby 7s. DDF is also a corporate patron of the Emirates Golf Federation and sponsors the Dubai Duty Free UAE Nationals Cup, Dubai Duty Free Golf Cup and the Dubai Duty Free Seniors Cup.
“We are delighted to continue our association with Golf in Dubai, the promoters and organisers of world-class events like the Omega Dubai Desert Classic, which have been a catalyst for putting the city on the world sporting map and promoting the game across the region,” said Colm McLoughlin, DDF’s Executive Vice Chairman.
“By supporting so many events at the highest level and all around the globe, Dubai Duty Free is effectively promoting Dubai’s sporting, leisure and business facilities, which are second to none. And with more and more world-class sportspeople choosing Dubai to showcase their talent, there is set to be much more to come in the future.”
Sporting capital
The 25th edition of the Dubai Desert Classic boasts a stellar line-up led by world number one Tiger Woods, European number one Henrik Stenson and Northern Ireland’s Rory McIlroy.
Mohammad Bu Amim, vice-chairman and CEO of Golf in Dubai. said: “Today Dubai is fondly referred to as the sporting capital of the region and it’s all because organisations like DDF have played a key role in promoting all world-class events in the emirates.
“The DDF logo is a familiar sight in all big sporting events in Dubai and that’s a tribute to the company’s commitment to further raising the profile of the emirate on the international level. It’s really a matter of pride for all of us at Golf in Dubai to see Dubai Duty Free, which is one of the biggest brand names in our country, continue to support our initiatives. We feel privileged to have them on board.”
Golf in Dubai is backed by Omega as title sponsor and Dubal as sponsor. Co-sponsors are CNN, Drydocks World & Maritime World, Emirates NBD, Gulf News, Mercedes-Benz and Wasl, while Dubai Duty Free, Carpetland and Motivate are the patrons in Golf in Dubai’s drive to showcase the emirate’s golfing scene to a worldwide audience.
