Adidas expects big boost from Russia 2018

Berlin: Adidas expects a big increase in sales of soccer jerseys from the 2018 World Cup in Russia helped by its sponsorship of three of the top teams, the German sportswear maker’s chief executive was quoted as saying.

“In football, we are the clear market leader worldwide and are sponsoring 11 teams at the World Cup next year,” Kasper Rorsted told the Rheinische Post newspaper in an interview.

“Overall, I expect a big increase in Adidas jersey sales in 2018 because of the World Cup. I hope that our teams go as far as possible. After all, we are kitting out three of the favourites with Germany, Spain and Argentina.”