This Japanese restaurant is trying to sell curry to Indians

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This Japanese restaurant is trying to sell curry to Indians

CoCo Ichibanya is taking on the challenge of wooing India's growing affluent class

Published: September 11, 2020 11:45 Compiled by Christian Borbon, Senior Web Editor

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Copy of 618807-01-02-1599806954526 — A popular Japanese restaurant chain is taking on the challenge of wooing India's growing affluent class with its version of a dish long synonymous with the South Asian nation - curry. Image Credit: AFP

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Copy of 618819-01-02-1599806939597 — A customer (R) shows his cellphone to a waiter as he sits to order food at CoCo Ichibanya Japanese curry chain restaurant in Gurgaon on the outskirts of New Delhi. Image Credit: AFP

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Copy of 618806-01-02-1599806951671 — A curry made for a customer at CoCo Ichibanya Japanese curry chain restaurant in Gurgaon on the outskirts of New Delhi. Image Credit: AFP

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Copy of 618818-01-02-1599806936585 — Customers eat sitting at a table at CoCo Ichibanya Japanese curry chain restaurant in Gurgaon on the outskirts of New Delhi. Image Credit: AFP

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Copy of 618813-01-02-1599806965661 — A chef prepares a dish for a customer at CoCo Ichibanya Japanese curry chain restaurant in Gurgaon on the outskirts of New Delhi. Image Credit: AFP

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Copy of 618802-01-02-1599806948888 — Customers are being served their meal as they sit at a table at CoCo Ichibanya Japanese curry chain restaurant in Gurgaon on the outskirts of New Delhi. Image Credit: AFP

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Copy of 618810-01-02-1599806962860 — Customers eat sitting at a table at CoCo Ichibanya Japanese curry chain restaurant in Gurgaon on the outskirts of New Delhi. Image Credit: AFP

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Copy of 618809-01-02-1599806959953 — A chef fills containers with curry made for a customer at CoCo Ichibanya Japanese curry chain restaurant in Gurgaon on the outskirts of New Delhi. Image Credit: AFP

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Copy of 618822-01-02-1599806945828 — A waiter carries a plate to serve lunch to customers at CoCo Ichibanya Japanese curry chain restaurant in Gurgaon on the outskirts of New Delhi. Image Credit: AFP

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Copy of 618808-01-02-1599806957144 — A waitress packs take-away food for customers at CoCo Ichibanya Japanese curry chain restaurant in Gurgaon on the outskirts of New Delhi. Image Credit: AFP

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Copy of 618820-01-02-1599806942699 — A worker cleans the glass of the main entrance of an outlet of CoCo Ichibanya Japanese curry chain restaurant in Gurgaon on the outskirts of New Delhi. Image Credit: AFP

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Copy of 618817-01-02-1599806971338 — A chef holds a curry dish in a container prepared for a customer at CoCo Ichibanya Japanese curry chain restaurant in Gurgaon on the outskirts of New Delhi. Image Credit: AFP

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Copy of 618815-01-02-1599806968701 — Customers eat sitting at a table at CoCo Ichibanya Japanese curry chain restaurant in Gurgaon on the outskirts of New Delhi. Image Credit: AFP

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