What’s in a name? For celebrities, perhaps everything: it’s their reputation, their brand. Studying the ‘brand’ proposition is Indian Institute of Human Brands (IIHB), which recently released a study on the famed fortunates. Covering 64 attributes across image, personality and human factors, the study has arrived at a score for celebrities called the TIARA ratings. The latter is an acronym for Trust, Identify, Attractive, Respect and Appeal. Here’s a look at who scored what.
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First up Deepika Padukone emerged as the Most Beautiful celebrity with a score of 59.9.
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Alia Bhatt has topped the country's most attractive celebrity list with a TIARA score of 90.7. She’s followed by Hrithik Roshan (87.7) and Katrina Kaif (86.0).
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Amitabh Bachchan bagged the India’s Most Trusted, Most Respected, Most Prestigious, Most Intelligent and Most Honest categories.
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Bhatt’s alliance with Ranbir Kapoor meanwhile has people conflicted.
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Bachchan's ‘Gulabo Sitabo’ co-star Ayushmann Khurrana is the celebrity India most identifies with. The ‘Article 15’ actor won an empathy rating of 88.5.
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Padukone also features in another area along with her husband Ranveer Singh. They have the highest identification rating, and they’re subsequently the couple most Indians relate with.
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As for expecting parents Virat Kohli and Anushka Sharma, who are currently in the UAE for the ongoing IPL matches, they’ve been named the Most Attractive celebrity couple.
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Kohli also topped several other categories including Most Fearless, Most Charming and Most Stylish.
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Akshay Kumar tops the Most Appealing category with a score of 93.5
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Actor Nawazuddin Siddiqui has been voted the Most Versatile as well as the Most Distinctive Indian celebrity.
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Vikrant Massey who stars in the recent Bollywood venture ‘Ginny weds Sunny’, is rated as India’s most progressive with a score of 59.
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Hardik Pandya, who stirred controversy for his remarks on ‘Koffee with Karan’ television chat show, has been identified as most controversial celebrity.
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