‘Gori Gori’ (‘Main Hoon Na’): In 2004, Shah Rukh Khan, Sushmita Sen and Amrita Rao matched steps to a song that labelled fair-skinned women as desirable. The word ‘gori’, which means fair, is referenced multiple times in a song that talks about what make a woman enticing to a male gaze. Apparently, light skin inspires men to dream.
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