Born to Saudi parents in London, Sara Al-Saud developed an interest in fashion from a young age thanks to her “glamorous and flamboyant” grandmother. Though she went on to obtain a master’s degree in psychology, she put her career on hold to pursue her own clothing line with her sister in 2008. Death By Dolls has found fans in the likes of Rita Ora, Nicki Minaj, Beyonce, haileybaldwin , and Kylie Jenner, who have all been pictured wearing the designs.
Beyoncé pays tribute to Olympic track star Flo Jo @deathbydollsofficial