Aryan Khan drug case: Shah Rukh Khan loses endorsement

Even a star can fall from grace in Bollywood – just look at what’s going on with beloved Shah Rukh Khan. Ever since his son Aryan was arrested in a drug case, companies who relied on his bankability, wit, and charm are distancing themselves from the superstar. Recently, Edtech startup Byju, which reportedly paid more than Rs30 million per year for endorsements, dumped the actor. Will other firms follow suit?

It’s not the first time an actor has faced backlash over his or her personal life. Here’s a look at talents who have paid a heavy price after a scandal rocked their lives.

Aamir Khan faced the wrath of several Indians when he spoke out about the growing intolerance in his own country and how his wife (now ex-wife) Kiran Rao was considering moving base from India for a secure future for their son. His comments did not sit well with many. Soon after, e-commerce player Snapdeal cut all ties to the ‘3 idiots’ star.

When Bollywood’s ‘Queen’ Kangana Ranaut and Hrithik Roshan were embroiled in a slugfest – with her claiming they had had an affair and him refuting the claims – he suffered a dramatic loss of income. Spotboye.com reported that his tarnished image resulted in a number of deals falling through.

Once a talent creates an impression that he/she is a rabble-rouser, any brand worth its salt will stay away from them. Not just Hrithik, even Kangana lost out on plum offers due to her provocative comments post her public spat with the 'Krrish' hero.

Deepika Padukone showed up at Delhi’s Jawaharlal Nehru University University on January 7, 2020, in support of behind injured JNU Students’ Union president Aishe Ghosh. But her appearance invited a barrage of trolls and celebrity managers at that time made it a cautionary tale about how stars pay a price for taking a political stand.

Kevin Spacey was accused of sexual harassment by a number of people in October 2017, following the Harvey Weinstein revelations. It occurred after actor Anthony Rapp, who has appeared in films such as "Star Trek: Discovery" and "Rent," claimed that Spacey made sexual attempts toward him when he was 14 years old in 1986. Spacey's net worth suffered significantly as a result of this scandal. His departure from Netflix's "House of Cards," as well as the cancellation of his film "Gore," which was in post-production at the time. In the movie "All the Money in the World," director Ridley Scott also replaced all of Spacey's sequences

Following a sex scandal in 2009, Tiger Woods lost an estimated 13.4 million in endorsement money.

After the match-fixing scandal broke in 2013, S Sreesanth saw Nike and Muthoot bid him farewell.