Richard Branson unveiled the 'Scarlet Lady', a 60,000 tonne cruise liner complete with a tattoo studio and yoga deck aimed at drawing in a younger generation of holiday-makers
Image Credit: Facebook/Virgin Voyages
2 of 17
Despite the unfortunate timing, with passengers on one ship quarantined after hundreds caught the coronavirus and another turned away by five countries over fears someone on board may be ill, Branson sees cruises as a growth area.
Image Credit: Reuters
3 of 17
With the Virgin brand already offering everything from airlines to banking, TV, healthclubs and travel, he has set his sights on a boutique hotel-style pitch.
Image Credit: REUTERS
4 of 17
The Squid Ink Tattoo parlour is seen on the Virgin Voyages Scarlet Lady cruise liner.
Image Credit: Reuters
5 of 17
The Mega Rockstar suite is seen on the Virgin Voyages Scarlet Lady cruise liner.
Image Credit: Reuters
6 of 17
People do yoga at a gym on the Virgin Voyages Scarlet Lady cruise liner.
Image Credit: Reuters
7 of 17
A woman walks through an entrance to a night club on the Virgin Voyages Scarlet Lady cruise liner.
Image Credit: Reuters
8 of 17
Chairs sit at a bar area on the Virgin Voyages Scarlet Lady cruise liner.
Image Credit: Reuters
9 of 17
Demand for cruising holidays has leapt over the past decade, with some 32 million passengers expected to set sail in 2020, a figure that has almost doubled since 2009.
Image Credit: Facebook/Virgin Voyages
10 of 17
'The Scarlet Lady is truly special and we've worked with some of the world's most sought-after designers, artists and architects to craft an extraordinary experience.' The launch date though comes at an undeniably awkward time.
Image Credit: Facebook/Virgin Voyages
11 of 17
The central atrium on the Virgin Voyages Scarlet Lady cruise liner at Dover Port in Dover, Britain.
Image Credit: Reuters
12 of 17
A sign sits at the check-in desk for the Virgin Voyages Scarlet Lady cruise liner at Dover Port in Dover, Britain.
Image Credit: Reuters
13 of 17
Sun loungers sit on the deck of a Virgin Voyages Scarlet Lady cruise liner
Image Credit: Reuters
14 of 17
Built at the Fincantieri shipyard in Italy, the Scarlet Lady will host 2,770 passengers and 1,160 crew.
Image Credit: Reuters
15 of 17
The central atrium is seen on the Virgin Voyages Scarlet Lady cruise liner.
Image Credit: Reuters
16 of 17
An image of Richard Branson, founder of Virgin Group is displayed on a television on the Virgin Voyages Scarlet Lady cruise liner.
Image Credit: Reuters
17 of 17
'I have dreamed of starting my own cruise line since I was in my 20s and I'm thrilled that moment has arrived,' he said in a statement.
Image Credit: REUTERS
This website stores cookies on your computer. These cookies are used to improve your experience and provide more personalized service to you.
Both on your website and other media. To find out more about the cookies and data we use, please check out our Privacy Policy.
