Walt Disney is set to open the world’s first Frozen-themed land at Hong Kong Disneyland Resort as the entertainment giant prepares to unleash $60 billion in spending across parks and resorts worldwide
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Based on the popular animated films, World of Frozen will open on November 20 and recreate landmarks from the fictional kingdom of Arendelle including Elsa’s Ice Palace.
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World of Frozen will feature two rides - a boat trip through a winter wonderland featuring music from the movies, and a sleigh-themed roller coaster - as well as a restaurant serving Nordic-inspired food.
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World of Frozen is a big bet for Disney in Hong Kong, with the firm already helping fund a HK$10.9 billion ($1.4 billion) expansion of the park that also includes a Marvel-themed attraction.
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The operation has reported eight consecutive annual losses, including last year’s HK$2.1 billion deficit, as it struggled to entice tourists to the world’s smallest Disneyland park and Covid curbs hammered the travel sector.
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It’s laid out an ambitious plan to nearly double spending on its theme parks and resorts to $60 billion over the next 10 years, citing a boost to the bottom line from rides, cruises and other attractions.
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The company says it has more than 1,000 acres of land it could develop and has signaled it wants to do more with some of its most popular characters.
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Disney already has plans to open Frozen-themed attractions in Tokyo and Paris. Meanwhile, Shanghai Disneyland will get a Zootopia attraction later this year.
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Visitors to the Hong Kong park will have to shell out more cash should they go in peak season.
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Last month, the city’s Disneyland announced a one-day ticket for popular days and seasons will cost HK$879 for people aged 12 and older, while a standard one-day pass for other times will be HK$639. Annual pass holders will be able to go to World of Frozen on select dates starting October 23.
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